Identity Guidelines

Positioning

• Always use the EMC Insignia logo in conjunction with the EMC corporate logo.
• The EMC Insignia logo must appear in a position subordinate to the EMC corporate logo.
• The EMC logo must appear in the upper right hand corner on materials carrying the EMC Insignia mark.

Print References:

When referring to the product family in headlines or body copy, use the term EMC Insignia. No lines or slashes should appear between the names.

Sizing and Color

• The EMC Insignia logo should not be stretched, distorted, or changed in any way. It can be enlarged or reduced as long as dimensions are proportional.
• When reversing the logo on black or dark colors, the entire logo should be white.
• Always use the EMC Insignia mark in the specified colors: Pantone 294 CV and Pantone 430 CVC, which should be used when printing with spot colors.

You can use CMYK, RGB, and Hexadecimal colors for four-color process priting and on-screen usage.

EMC Insignia Blue:
Pantone Number – 294 CV
CMYK – 100,58,0,21
RGB – 0,85,150
Hexadecimal – 093A80

EMC Insignia Cool Grey:
Pantone Number – CG2C
CMYK – 0,0,0,10
RGB – 231,231,232
Hexadecimal – 7F8485