Partner Program
Small and Medium business is big business. Partnering with a leader like EMC Insignia, who understands that market and the important role partners play in that market, is key to your success.
To support, enable, and reward our partner network, we created an award-winning partner program called EMC Velocity² SMB. A market-focused program under EMC’s award-winning EMC Velocity Partner Program, the EMC Velocity² SMB program offers benefits that help you shorten your selling cycle and improve your bottom line!
SMB Solution Provider? Meet EMC Velocity² SMB. A Partnership for Growing Business
The EMC Velocity² SMB Program provides four opportunities for partnership.
Velocity² SMB Solution ProviderLocal solution providers/resellers with offices and field-based sales teams that sell solutions and deliver services built around the EMC Insignia line of software and hardware products. These partners have a specialized SMB practice as part of their business model—and more than 20% of their overall revenue comes from the SMB market. |
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Velocity² SMB Online/Direct Marketing ResellerPartners who primarily sell online, via catalog or over the phone—with a significant portion of their sales team being inside sales. |
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Velocity² SMB OEM PartnerPartners who embed or bundle EMC Insignia technology into their own technology offering. |
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Velocity² SMB Alliance/Technology PartnerTechnology partners who co-market with EMC Insignia to drive joint industry solutions into the SMB market. |
Accelerate Your Business
When you join the EMC Insignia Velocity² SMB Partner Program, you not only become authorized to sell award-winning products, you also earn rewards that help you accelerate your SMB revenue. As an EMC Velocity² SMB Partner, you may enjoy access to these core program benefits*:
- Access to award-winning EMC Insignia products
- Alignment with the EMC brand which is the trusted leader in the storage market
- Industry-leading business development and marketing support tools
- World-class training and skills development programs
- Proposal-based, flexible marketing funding and lead referral programs
- Access to Not for Resell (NFR) products and demo equipment, if qualified, at a reduced fee
- Lucrative sales incentives
- EMC Velocity² SMB lead-generation tools to reduce costs and accelerate time to market
Ready to Become an EMC Velocity² SMB Partner?
* Actual benefits depend on partner classification. See program guide for full details.

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